About me

"Design is not just what it looks like and feels like. Design is how it works."

Steve Jobs

I'm a professional blogger. I write about advertising, mobile, and technology issues. Allergic to working at an office, I'm tied only to my iPhone, iPad, and my Mac. I work wherever I can get an Internet connection. Throughout my college years I've always done graphic design work for student organizations and a number of events and upon returning to Jakarta from Melbourne, I started my career as a freelance print designer before I was hired by an Apple Reseller as part of the company's design team.


Later, Macworld Indonesia approached and asked me to join the magazine as its executive editor, which I happily obliged for two years before my freelance spirit kicked in again. Sometime later, I joined DailySocial, Indonesia's tech startup blog and spent 3.5 years raising issues in technology, questioning motives, results, and reasons behind Indonesia's technology startups and led the blog as its chief from 2012 to 2014.